Marketing

California based home remodeling company seeking Marketing Director!
             Lead our Marketing Dept. and Call Center To Success!

The Marketing and Call Center set qualified appointments with homeowners for
    in-home presentations of our top quality Home-Improvement products.

Job Description and Responsibilities:

• Maintain, manage and train qualified staff in all departments.
• Enforce company policies and HR compliance.
• Stay within marketing costs and budgets.
• Manage daily and weekly reporting
• Assist with and oversee training of the Telemarketing team in making presentations to prospects, responding to questions, overcoming objections and closing the lead.
• Develop, oversee and manage all outbound Calling processes
• Monitor calls by team members on a periodic basis under the company guidelines to ensure quality service to customers.
• Develop, oversee and manage direct mail content, efficiency and reporting.
• Manage Internet lead generation, online strategies, promotional efforts, search engine ranking, online strategies while developing interactive features and dynamic content in web site.
• Research, analyze and recommend new marketing opportunities using new innovative techniques.
• Initiate new techniques to improve marketing results.

REQUIREMENTS

• Marketing Degree Preferred or a combination of a College degree and experience.
• 5-10 years previous Marketing/Call Center experience as a successful telemarketer and in a management role.
• Minimum 2 years of specific internet marketing experience.
• Requires intense ability to manage multiple priorities, innovation, and customer focus marketing and call center, system migrations, strategic operations, and management experience highly desired.
• Basic technology aptitude with understanding of call center technology a plus.
• Excellent verbal and written communication skills, organization skills, and demonstrated track record for achieving desired results.
• Ability to establish and maintain strong working relationships with peers within and outside the department.
• Leadership skills with the ability to foster a positive and productive work environment.
• Ability to analyze website traffic.
• Average knowledge of HTML
• Working knowledge of Excel and Word.
• Proficient in conducting research online beyond major search engines.
• Robust knowledge of the ever-changing Internet marketing landscape.
• Ability to lead, build teams, motivate by personal enthusisam, and directs staff in a call center setting, while meeting operational and financial objectives.
• Detail oriented with excellent analytical and problem solving skills.
• Services product & service knowledge highly preferred.